Acquisition

Apple Search Ads

Attribution via the AdServices token (works without ATT) → campaign / keyword IDs joined with real subscription revenue from Apple notifications = user-level true ROAS, no SKAN fog.

ASA spend · 30d

Attributed revenue · 30d

Blended ROAS

Keywords ROAS ≥ 150%

→ scale these

Wasted spend

ROAS < 50% → cut

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Top-earning keyword

Keyword mining — which search terms earn

Spend vs attributed revenue per keyword → bid verdict. ≥150% raise 100–150% hold 50–100% lower <50% pause. Revenue is realized-to-date; yearly renewals land later, so true LTV-ROAS runs higher than shown.

keyword	campaign	bid	spend	installs	cpi	trials	paid	revenue	roas	verdict

Campaigns

campaign	app	spend	installs	trials	paid	revenue	roas